How to Approach Your Facebook Ad Strategy for Real Estate, Credit or Employment You can also see you can’t narrow the area down smaller than a 15 mile radius. The targeting keywords you do have access to are very generic and you can Browse to see what is available. Excluding any detailed targeting selections is also unavailable.
✅Detailed Targeting: Some demographic, behavior and interest options are unavailable. Audiences must include ages 18 through 65+. For example, if you want to reach people in the city of Seattle, your audience will also include people within a 15-mile radius of Seattle’s city center. Specific locations you select will include a 15-mile radius around that targeted city, address or pin-drop. ✅Locations: You can target your ads to people by geographic location (such as country, region, state, province, city or congressional district), but not by ZIP code.
